Tag: ad-tech
Advertising Budget Allocation and Optimization Agent
An agentic skill designed to optimise advertising spend across multiple platforms and funnel stages based on performance metrics like ROAS and CPA. It provides data-driven recommendations for budget reallocation and media plan management.
Emergency Ad Account Performance Rescue
An automated workflow for diagnosing and remediating sudden performance drops in ad campaigns across Google and Meta Ads. It identifies problematic campaigns, evaluates them against predefined goals, and proposes budget or keyword adjustmen…
Cross-Platform Ad Budget Rebalancing
Analyses campaign performance across multiple advertising platforms to propose and execute budget reallocations based on strategic goals. The skill evaluates efficiency metrics like CPA and ROAS to optimise spend distribution across Google …
Professional Marketing Campaign Diagnosis
Provides a structured framework for marketing campaign analysis, prioritising root cause identification over surface-level symptoms. The skill iteratively improves by incorporating user-corrected insights into its diagnostic knowledge base.
Evidence-Based Marketing Decision Framework
A statistical decision framework for AI agents managing marketing accounts, designed to distinguish signal from noise through structured observation windows and minimum sample size requirements. It implements an evidence lifecycle to preven…
Cross-Platform Ad Campaign Budget Rebalancing
Automates the analysis and reallocation of advertising budgets across Google and Meta Ads by evaluating performance metrics against strategic objectives. It leverages existing MCP tools to identify efficient campaigns and proposes data-driv…