Tag: marketing-automation
Automated Ad Creative Generation and Formatting
Automates the generation of multi-platform ad creatives, including display images, video processing, and copy variations for A/B testing. It handles resizing and formatting for platforms such as Google Ads, Meta, and LinkedIn.
Multi-platform advertising campaign manager
An agentic skill for managing advertising campaigns across Google, Meta, LinkedIn, Reddit, and Microsoft Ads. It enables campaign creation, budget modification, and pre-flight validation of targeting and conversion tracking.
Advertising Budget Allocation and Optimization Agent
An agentic skill designed to optimise advertising spend across multiple platforms and funnel stages based on performance metrics like ROAS and CPA. It provides data-driven recommendations for budget reallocation and media plan management.
Weekly Marketing Operations Report Generator
Generates a comprehensive weekly marketing operations report by aggregating performance data from Google Ads, Meta Ads, and GA4. It analyses action impact, compares cross-platform efficiency, and provides data-driven recommendations for the…
Synchronise Marketing Campaign State
Synchronises the local STATE.json file with live campaign data from registered marketing platforms such as Google Ads and Meta Ads. It detects changes in campaign status, budgets, and bidding strategies, providing a diff of the updated stat…
Mureo Marketing Account Onboarding
Automates the initial setup of Mureo accounts by generating STRATEGY.md and STATE.json files. It handles platform discovery, data source configuration, and initial marketing goal definition.
Daily Marketing Account Health Check
Performs automated daily health audits across Google Ads, Meta Ads, Search Console, and GA4 by synchronising state with STRATEGY.md and STATE.json. It evaluates campaign performance, goal progress, and action log observations to report stat…
Automated Ad Creative Refresh Skill
Automates the auditing and refreshing of ad creatives for Google and Meta Ads using performance metrics, brand voice guidelines, and landing page analysis. The skill generates validated, platform-specific recommendations by synthesising per…
Cross-channel competitive landscape analysis
Analyses competitor activity across paid, organic, and on-site channels using auction insights and market signals. It identifies shifts in impression share and CPC trends to recommend strategic adjustments.
Cross-Platform Ad Budget Rebalancing
Analyses campaign performance across multiple advertising platforms to propose and execute budget reallocations based on strategic goals. The skill evaluates efficiency metrics like CPA and ROAS to optimise spend distribution across Google …
Mureo Strategy and Campaign State Management
Manages business strategy and campaign state using Markdown and JSON files to ensure AI agents make strategy-aligned advertising decisions. It tracks personas, brand voice, and quantitative marketing goals alongside campaign configuration s…
Evidence-Based Marketing Decision Framework
A statistical decision framework for AI agents managing marketing accounts, designed to distinguish signal from noise through structured observation windows and minimum sample size requirements. It implements an evidence lifecycle to preven…
Weekly Marketing Operations Report Generator
Generates a comprehensive weekly marketing performance report by aggregating data from Google Ads, Meta Ads, and GA4. It evaluates goal progress, assesses the impact of logged actions, and provides data-driven recommendations for the upcomi…
Synchronise Campaign State
Synchronises the local STATE.json file with real-time campaign data from registered marketing platforms such as Google Ads and Meta Ads. It identifies changes in campaign status, budgets, and bidding strategies.
Emergency Ad Account Performance Rescue
An automated workflow for diagnosing and remediating sudden performance degradation in ad campaigns across Google and Meta Ads. It identifies problematic campaigns, evaluates budget efficiency, and proposes optimisations based on predefined…
Mureo Marketing Account Initial Setup
Automates the initial setup of mureo marketing accounts by generating STRATEGY.md and STATE.json files, discovering connected advertising platforms, and establishing baseline performance metrics.
Persistent Marketing Insight Learning Skill
This skill extracts and stores marketing diagnostic insights into a persistent knowledge base for use in future automated workflows. It structures learned expertise into a standardised format to improve agentic analysis across various diagn…
Automated Marketing Campaign Health Check
Performs automated daily health audits across Google Ads, Meta Ads, Search Console, and GA4 using existing strategy and state files. It analyses campaign performance, goal progress, and action log observations to identify anomalies.
Automated Ad Creative Refreshing
Automates the auditing and updating of ad creatives across Google and Meta Ads by leveraging performance signals, brand strategy, and landing page analysis. It identifies underperforming assets and generates optimised copy aligned with pers…
Competitive Landscape Scanning and Analysis
This skill analyses competitive landscapes across paid, organic, and on-site channels using auction insights and market signals. It identifies significant shifts in market dynamics and generates strategic recommendations for multi-channel r…
Ad Operations Strategy and State Management
Manages business strategy and campaign state through structured Markdown and JSON files. This allows AI agents to execute advertising operations that are aligned with defined personas, brand voices, and quantitative marketing goals.
Evidence-Based Marketing Decision Framework
A statistical decision framework for AI agents to manage marketing accounts by distinguishing signal from noise. It implements an evidence lifecycle with defined observation windows and minimum sample size requirements to validate campaign …
Google Ads Management and Analysis Skill
A comprehensive suite for managing Google Ads campaigns, including ad group creation, keyword optimisation, and budget adjustments. It enables advanced performance analysis, conversion tracking, and automated account health checks.
Grovs Deep Link Creation Skill
Generate tracking deep links with custom metadata, social previews, and campaign associations for mobile applications. Facilitates precise attribution of traffic and installs through configurable JSON payloads and campaign IDs.